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Dan Patterson

Dan Patterson
Dan has been involved in online marketing since 1999 when he first started building websites for people. Since then he has worked as a template designer, regional account coordinator for a pay-per-click search engine, internet marketing trainer, and is the former Director of On-Page Optimization at SEO.com. Dan graduated from UVU with a degree in Information Systems, and currently lives in Lehi, Utah with his wife and two sons.

Recent Posts

Jul 21, 2010 / by Dan Patterson

18 Simple SEO Items Commonly Missed in Web Development

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.

The sad thing is that a lot

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Jun 23, 2010 / by Dan Patterson

'I Want My $2!' -- The Power of SEO with Conversion

In his recent post "A Turning Point in the Field of SEO", Adam Audette talked about creating the best user experience, and applying SEO to that experience.

In my mind, part of giving

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May 24, 2010 / by Dan Patterson

8 Tools to Better Understand Your Target Audience

We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually

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Apr 22, 2010 / by Dan Patterson

Checklist for Changing Your URL Structure

In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly

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Jan 19, 2010 / by Dan Patterson

Use All the Tails in Your Search Marketing Strategy

I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your

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Dec 8, 2009 / by Dan Patterson

3 Common URL Problems and How to Fix Them


see more Epic Fails

As I’ve said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most

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Oct 13, 2009 / by Dan Patterson

Turn Your Site Around with the SEO Hokey Pokey

I think it’s safe to say that everyone is familiar with the Hokey Pokey. You know, that song where you put a body part in, take it out and then shake it all about. Then in the end, you put your whole

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Sep 9, 2009 / by Dan Patterson

List of Great Firefox Plugins for SEO

I'm a fan of Firefox mainly for the additional functionality you get from using plugins. In fact, it's always frustrating when I am on someone else's computer, and I don't have access to my own set of "tools" that I

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Aug 27, 2009 / by Dan Patterson

4 Ways Any Business Can Benefit From Social Media

Social media is all the rage right now. You see it in blog posts everywhere. You see Twitter feeds on news shows. In the last month my

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Aug 12, 2009 / by Dan Patterson

Learn the Basics Before You Try Anything Fancy!

I heard something on the radio a few weeks ago that stuck with me and made me think about the basics of SEO. The line went something like this,

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