by Dan Patterson | Jul 21, 2010 | Analytics, Blog, Keyword Research, SEO, Social Media, Web Development
One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized. The sad thing is that a lot of the things we recommend should have been done during the Web...
by Dan Patterson | Jun 23, 2010 | Blog, Conversion Optimization, SEO
In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience. In my mind, part of giving the user the best experience is to help them to find what they are...
by Dan Patterson | May 24, 2010 | Blog, Competitive Analysis, Keyword Research
We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices...
by Dan Patterson | Apr 22, 2010 | SEO, Webmaster Tools
In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a...
by Dan Patterson | Jan 19, 2010 | Blog, Keyword Research, SEO
I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy. Understanding the...
