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When Bing is More Important than Google

When Bing is More Important than Google

Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time...

What is the Panda Update? [Video FAQ Series]

[jwplayer mediaid=”22069″] Initially the Panda update was called the farmer update by the search engine marketing industry because it seemed to be targeting content farms and low quality sites that were spamming the search results. It was originally...
Is your Marketing Searchcentric? It Needs to Be

Is your Marketing Searchcentric? It Needs to Be

My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it...
1,276 Reasons #Mozcation is Coming to SLC

1,276 Reasons #Mozcation is Coming to SLC

Yo peeps, tweeps and fbeeps! SEOmoz is looking for a reason to come to Salt Lake. They’re calling it a #Mozcation. They are looking for the best place to go, but the obvious choice is SLC. I know it. I know you know it. Now we need to let SEOmoz know it. I have...
Content Farm Update Conspiracy?

Content Farm Update Conspiracy?

Yesterday, Google launched the “farmer update,” an update to clean up spammy content farms from the SERPs. Content farms such as eHow, eZine, Mahalo are effected drastically in their rankings. Now let’s connect some dots! About.com is a content farm....