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Holly Cordner's Recent Posts

Holly Cordner
Holly Cordner is a former online marketing manager at SEO.com. Her first love is technology with tofu coming in a close second.

Jul 3, 2014 / by Holly Cordner

SEO Dos and Don’ts, or Why You Shouldn’t Link Build and What to Do Instead

Algorithm updates. Manual penalties. Unclear guidelines. Contradictory statements. If you’re just starting out in the SEO world (or even if you’ve been around a while), it can be hard to know exactly what Google approves of and what they don’t. How can you be sure that you’re getting the most

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May 19, 2014 / by Holly Cordner

Working with a Web Development Agency: How to Get the Site Your Business Needs


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Sep 6, 2013 / by Holly Cordner

Targeting Users Around the Globe: When and How You Should Use the Hreflang Attribute

If you’re even a little familiar with online marketing, you probably know that search engines don’t look too kindly upon duplicate content. Have too much of it (as may happen in the cases of syndication, boilerplate repetition, printer- or mobile-only versions of pages, and more), and you may find

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Mar 21, 2012 / by Holly Cordner

Write for People AND for Robots: How to Craft Content that Works for Your Customers and for Google

If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as

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