by Holly Cordner | Jul 3, 2014 | Blog, SEO
Algorithm updates. Manual penalties. Unclear guidelines. Contradictory statements. If you’re just starting out in the SEO world (or even if you’ve been around a while), it can be hard to know exactly what Google approves of and what they don’t. How can you be sure...
by Holly Cordner | May 19, 2014 | Blog, Web Development
Building a website is a lot like buying a car—it involves research, communication, and negotiation. Get it right, and you’ll likely be happy with your investment for the next few years. Get it wrong, and you could end up sinking a lot of money into a project that...
by Holly Cordner | Sep 6, 2013 | Web Development, Webmaster Tools
If you’re even a little familiar with online marketing, you probably know that search engines don’t look too kindly upon duplicate content. Have too much of it (as may happen in the cases of syndication, boilerplate repetition, printer- or mobile-only versions of...
by Holly Cordner | Mar 21, 2012 | Blog, Content Marketing, SEO
If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online presence. The...
