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Jeff Call

Jeff Call
Jeff is a one-time SEO.com Office Summer Olympic Bronze medal winner and a Viking. When not pillaging or plundering, Jeff, who calls himself Svenrir when no one is listening, likes to get in touch with his peace-loving side by writing Norse ballads and putting his pen to palette. After working at SEO.com, Jeff went on to work for Sony Pictures Animation Studio.

Recent Posts

Aug 3, 2009 / by Jeff Call

Speaking at PageRank's Funeral

I came back last week from a relaxing vacation and found an email in my inbox sporting the following title: "PageRank is Dead."

Upon reading the title, my mind went blank, closing up in an effort to prevent shock. Was this

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May 20, 2009 / by Jeff Call

4 New Search Engines To Keep An Eye On (Or Risk Annihilation)

Are Search Engines the Beginning of the End?

When fiction looks to the future, humans always seem to find a way to engineer their own demise. Particularly, pop culture is rife with plotlines centering around a complex system designed to serve our

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Apr 6, 2009 / by Jeff Call

The "How SEOed are You?" Quiz

Inspired by the popularity of all those "entertaining" and "highly informative" (read also: "turgid" and "loathsome") quizzes that have spread across Facebook like fire on the savanna, and that tell me so very much about my friends and myself, I have created this quiz that asks, "How SEOed

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Mar 10, 2009 / by Jeff Call

The Waggish 10 Step SEO Guide to Finding the Success and Prestige of a Spammer

People often ask me, "Jeff, how can I become a spammer?" I don't know why. I wish they'd stop. The following guide is for them (see exhibit A). The rest of you should consider doing the opposite.
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Step 1. Forget website mission, goals, and long term growth.
Embrace deception, egotism, and the soul-less pursuit of any and all internet traffic. Go for the quick victory. If you don't have a website mission, goal or plans for long term growth, this is ok. These things only breed trust and honest success. As a spammer, you want only one thing: to ensnare your traffic. Don't worry about what THEY want, or what they may be looking for. Feel free to refer to them as "victims."

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Feb 12, 2009 / by Jeff Call

Re-Enter: The Competitive Analysis!

When I was in middle-school, comic books were AWESOME. Looking back, I notice now that in nearly every comic book, eventually there was the villain

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