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Online Content Collective, March 21, 2014 – PPC

Online Content Collective, March 21, 2014 – PPC

Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency...
Don’t Fear the Algo Change: Forward Thinking SEO

Don’t Fear the Algo Change: Forward Thinking SEO

Don’t build what Google is rewarding. Build what Google wants to reward. Embracing this philosophy will have you popping champagne corks when Google makes a major update instead of freaking out and worrying about getting fired. You Chose to Aim at the Moving...

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Content Marketing – It’s All about Trust…and Bridges Did you know that the average person will have 10 interactions with your content before making a purchase? If you’re a B2B company, it’s even more. So what does this tell you? Let me be...