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Josh Summerhays

Josh Summerhays
Josh has been involved with search and online marketing since 2006. He regards conversion optimization as his 1b to a day with the family at Disneyland. Aside from his role as a conversion optimizer, Josh has extensive experience in PPC marketing. He currently lives in Eagle Mountain, Utah with his wife and two children.

Recent Posts

Jan 19, 2011 / by Josh Summerhays

Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, "Why We Buy."

A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for

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Oct 7, 2010 / by Josh Summerhays

7 Pitfalls that Will Devastate Your Website Conversion Rate

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat?

If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target

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Sep 16, 2010 / by Josh Summerhays

Split Testing - Knowing is Half the Battle, Part 4

This is part four in a series of four posts on understanding the realities and challenges of split testing to improve your website's conversion rate. If you missed earlier parts in the series, you can read them here:

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Sep 8, 2010 / by Josh Summerhays

Split Testing - Knowing is Half the Battle, Part 3

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website's conversion rate. If you missed earlier parts in the series, you can read them here:

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Aug 25, 2010 / by Josh Summerhays

Split Testing - Knowing is Half the Battle, Part 2

This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website's conversion rate. If you missed part one

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Aug 13, 2010 / by Josh Summerhays

Split Testing - Knowing is Half the Battle, Part 1

I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is

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Aug 5, 2010 / by Josh Summerhays

3 Conversion Busters You Can Easily Fix Today

I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads.

While a fair amount

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Jul 13, 2010 / by Josh Summerhays

Interactions - The Hidden Force of Conversion

If Internet buzz is to be believed, lots of marketers are getting excited about this Conversion Optimization stuff.

If you’ve been reading about conversion optimization and are thinking about trying your hand at optimizing your company’s website, let me give you one tip

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May 12, 2010 / by Josh Summerhays

Statistically Insignificant Slice of Wisdom From Conversion Conference

My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried - to the tune of 160+ tweets), I’m still distilling new insights from my scattered

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May 4, 2010 / by Josh Summerhays

Website Conversion Best Practices ... and When to Ignore Them, Part 1

As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving,

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