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Kevin Phelps's Recent Posts

Kevin Phelps
Kevin is a former SEO Manager at SEO.com. He has been actively involved in the SEO industry for over three years and has worked with small and large businesses nationwide.

Nov 13, 2012 / by Kevin Phelps

Spammy Guest Blogging: A Continuation on Matt Cutts’ Latest Video

Matt Cutts, Google’s destroyer of webspam recently answered the question: “Does Google take action on spammy guest blogging activities” in the below video.

In it, he explains that when you use article spinning as a means of placing content on other websites, or if you are

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Apr 23, 2012 / by Kevin Phelps

Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits

If you’re wondering why this title sounds familiar, it’s because this blog post is meant to supplement Rand Fishkin’s recent Whiteboard Friday about 6 basic changes every SEO should make before Google’s new algorithm is rolled out. As always, Google is very vague about what changes they’re going to

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Mar 15, 2012 / by Kevin Phelps

Situation-Specific Link Building Strategies for a Solid SEO Campaign

If you don’t have a solid link building strategy guiding your SEO campaign, you might fall short of your goals because of mediocre results. There is no “one size fits all” link building campaign, despite what you may find with other illegitimate 'SEO firms'. A true link building strategy needs to be custom to provide optimal results, which includes researching your competitors, understanding the status quo of your site and establishing the strengths and weaknesses of your backlink portfolio.

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Jan 6, 2012 / by Kevin Phelps

We Can Disallow Pages, Why Can’t We Disallow Links?

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process.

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Jun 13, 2011 / by Kevin Phelps

With SEO, You Get What You Pay For!

SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time.

With the right strategy and implementation, website optimization can dramatically improve

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May 10, 2011 / by Kevin Phelps

5 Reasons why Hiring an SEO Firm is better than an In-House Team

So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than

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Apr 19, 2011 / by Kevin Phelps

5 Features I Wish the Google Adwords Keyword Tool Had

The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get

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Apr 13, 2011 / by Kevin Phelps

Is Content Really King?

There are a number ways to get your website more visibility: higher search engine rankings, interesting content, pay per click, affiliate marketing and social media. These are all great ways of increasing traffic and most large

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Mar 2, 2011 / by Kevin Phelps

How to Use Google Adwords Keyword Tool for SEO

While the Adwords tool is meant for PPC, it's also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with

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Feb 15, 2011 / by Kevin Phelps

Is Your SEO in Good Hands? Response to the JCPenney Disaster

David Segal of The New York Times published "The Dirty Little Secrets of Search," detailing how JCPenney.com used black-hat SEO to get incredible rankings.

JCPenney's SEO firm engaged in anchor-text-based paid links, which are against Google’s terms of service. As

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