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Melissa McGibbon's Recent Posts

Melissa McGibbon
Melissa McGibbon is an award-winning journalist and a digital marketing expert. She is usually in search of adventure--or a cute puppy.

Mar 9, 2017 / by Melissa McGibbon

THE WEBSITE TOOLSHED: PART II

The first part of this series was posted on the SEO.com blog last week. This week I’ve added five more of my favorite tools for building websites. Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts.

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Feb 24, 2017 / by Melissa McGibbon

The Website Toolshed: Part I

Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites.

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Jun 21, 2016 / by Melissa McGibbon

Net Neutrality Wins!

WHAT IS NET NEUTRALITY?

Net Neutrality is the concept that Internet Service Providers, such as Comcast, AT&T, and CenturyLink, and governments should treat all data on the Internet equally, not discriminating or charging differentially by user content, site, platform, application, type of attached equipment, or mode of communication. Net Neutrality proponents posit that everyone should be charged the same amount for the same services and usage.  

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Apr 11, 2016 / by Melissa McGibbon

What You Need To Know About HTTP v HTTPS

How do you know if a website is secure? It’s easy to tell. You can check the URL address for the cute little “S” at the end of the HTTP and the padlock icon next to it.

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Dec 15, 2015 / by Melissa McGibbon

The 8 Things You Need To Do For Every Image on Your WordPress Website

Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.

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May 20, 2015 / by Melissa McGibbon

The Top 50 Most Socially Shared Twitter Marketing Articles for the Past 6 Months

Twitter can be an extremely powerful tool in your digital marketing arsenal. With so many people claiming to be experts on the subject it can be hard to decipher who really knows what they are talking about. How do you know who the real players are and what advice to

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May 13, 2015 / by Melissa McGibbon

Facebook Introduces Instant Articles

On Wednesday, Facebook announced the launch of its new Instant Articles feature, which allows nine partnering media companies to publish articles directly to the Facebook platform. Instant Arrticles allows news organizations to reach Facebook users directly, but enables Facebook to maintain control over revenue, content, and layout. The long awaited

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Feb 26, 2015 / by Melissa McGibbon

Update: Google begins using information from indexed apps as ranking factor

From Google's Official Webmaster Central Blog:

As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find

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Feb 5, 2015 / by Melissa McGibbon

5 Ways to Destroy Business Credibility in Less Than One Minute

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media

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Dec 8, 2014 / by Melissa McGibbon

Google Algorithm Update Promotes Mobile-Friendly Searching

Does your site pass the mobile-friendly test?

While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that

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