Recently a number of our clients have voiced a similar concern. With all the talk of the changing face of SEO, how do we adapt? How do we get those high quality, natural links that will determine if we thrive or die in a future where quality matters more than
The hairy month of Movember is upon us once again. Continuing the tradition started last year, we manly men of SEO.com have decided to take up the cause by lifting not
SEO might seem cute and fuzzy on the outside, but when you step into this world of bone-chilling horror, you'll find the stuff monsters and nightmares are made of.
Eliminate everything on your website that doesn't contribute to the primary objective.
Every website has one major objective. It could be a purchase, download, contact form submission, or any number of actions. It also has several other less important but necessary objectives; actions that
A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there
Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
Many businesses don't think SEO is difficult, and they are right. It's not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of
We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point