by Paul Sanders | Apr 1, 2013 | Blog
The SEO industry is (finally) getting the message that making content user-centric rather than focusing so heavily on outdated, over-optimized practices is the path to better rankings, more traffic and more customers. It’s not enough just to focus on onsite...
by Paul Sanders | Jan 22, 2013 | Blog, Content Marketing, SEO
The online marketing world is undergoing a pretty big shift, one that was initiated a few years ago but kicked into high gear in 2012. It’s a content revolution that marketers and writers like me are simultaneously thrilled and scared about. We’re in the middle of a...
by Paul Sanders | Dec 19, 2012 | Blog, Content Marketing, Link Building, SEO
High-quality content is involved in generating so many of the signals that tell search engines your site is worth paying attention to. And even ugly competitor’s sites might outperform yours if they publish readable, sought-after content and you aren’t taking...
by Paul Sanders | Dec 17, 2012 | Blog, Content Marketing, SEO
All marketing rises and falls on your ability to recognize your audience and speak directly to them. Yet all too many advertising campaigns fail to do one or both of these things, and it’s really easy to miss the mark with SEO if you don’t do your homework about your...
by Paul Sanders | Dec 12, 2012 | Blog, Content Marketing, SEO
At SEO.com, our Holy Grail of content marketing is to get our clients to actually start blogging. See, it’s our clients who are the true experts on their industry, and the content they write themselves is often the most relevant and likely to attract readers, who then...
