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Scott Cowley's Recent Posts

Scott Cowley
He graduated from BYU with a B.S. in marketing and returns occasionally to guest lecture on social media, blogging, and SEO. He has experience managing successful SEO campaigns for a variety of clients. He is very involved with Social Media Club in Salt Lake City.

Mar 10, 2011 / by Scott Cowley

Why The BEST Way To Learn SEO Doesn’t Exist Yet

Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so

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Dec 21, 2010 / by Scott Cowley

The Best Keyword Research Method Ever Invented For Blogs

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting

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Nov 11, 2010 / by Scott Cowley

Content Marketing Optimization Session with Lee Odden - PubCon 2010

If content can be searched, it can be optimized.

What are your customers' content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).

Use tools to create personas of data

  • Demographic info from Quantcast, Compete
  • Keyword info from SEMRush, Google
  • Engagement info from PostRank
  • Social network info from Flowtown, Rapleaf

Create an editorial spreadsheet

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Nov 11, 2010 / by Scott Cowley

Tools for Competitive Intelligence Session - PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.

Matt Siltala

Things to identify about the competition:

Hubs. Check PRWeb search, Digg, or article site search to see what's being said about your competition, what they're doing, and even

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Nov 11, 2010 / by Scott Cowley

Information Architecture with Ted Ulle - PubCon 2010

Ted Ulle

Information architecture is often ignored or just set on default. If there's anything in search that IS rocket science, it's information architecture and building a taxonomy that's actually useful for people.

A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers

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Nov 11, 2010 / by Scott Cowley

The Future of Search - Tim Mayer Keynote at PubCon 2010

Tim Mayer is the former head of search product and business at Yahoo.

The Future of Search

  • Traditional Search - You enter a query and get back a result.
  • Predictive Search - Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other
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Nov 10, 2010 / by Scott Cowley

Highlights From Pubcon 2010 Social Media Keynote Panel

Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I'll summarize the overall topics of discussion. Here are the highlights:

Is Social Media A Fad? (Gotta start somewhere)


Getting Internal Buy-in On Social

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Nov 9, 2010 / by Scott Cowley

Day 1: Ecommerce and Shopping Cart Optimization Recap - PubCon 2010

Rob Snell, Managing Partner, Gun Dog Supply
Khalid Saleh, President and Co-Founder, Invesp
Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo!
Ethan Giffin, CEO & Founder, Groove Commerce

Khalid Saleh

Tests to go above

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Nov 9, 2010 / by Scott Cowley

Day 1: Online Reputation Management Session - PubCon 2010

Moderator: Krisa Neher

Andy Beal, CEO, Trackur
Rhea Drysdale, Co-founder and COO, Outspoken Media
Tony Wright, CEO/Founder, WrightIMC
Todd Friesen, Director of SEO, Performics

Todd Friesen

Reputation management is about control. Being able to control what

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Nov 9, 2010 / by Scott Cowley

David Pogue Keynote - PubCon 2010

David Pogue is the tech columnist for the New York Times and a very sharp-looking individual, who incidentally spoke through a bout of laryngitis this morning.

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