Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so
Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting
If content can be searched, it can be optimized.
What are your customers' content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).
Use tools to create personas of data
- Demographic info from Quantcast, Compete
- Keyword info from SEMRush, Google
- Engagement info from PostRank
- Social network info from Flowtown, Rapleaf
Create an editorial spreadsheet
A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.
Things to identify about the competition:
Hubs. Check PRWeb search, Digg, or article site search to see what's being said about your competition, what they're doing, and even
Information architecture is often ignored or just set on default. If there's anything in search that IS rocket science, it's information architecture and building a taxonomy that's actually useful for people.
A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers
Tim Mayer is the former head of search product and business at Yahoo.
The Future of Search
- Traditional Search - You enter a query and get back a result.
- Predictive Search - Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other
Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I'll summarize the overall topics of discussion. Here are the highlights:
Is Social Media A Fad? (Gotta start somewhere)
Getting Internal Buy-in On Social
Rob Snell, Managing Partner, Gun Dog Supply
Khalid Saleh, President and Co-Founder, Invesp
Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo!
Ethan Giffin, CEO & Founder, Groove Commerce
Tests to go above
Moderator: Krisa Neher
Andy Beal, CEO, Trackur
Rhea Drysdale, Co-founder and COO, Outspoken Media
Tony Wright, CEO/Founder, WrightIMC
Todd Friesen, Director of SEO, Performics
Reputation management is about control. Being able to control what