by Scott Cowley | Mar 10, 2011 | Blog, SEO
Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number...
by Scott Cowley | Dec 21, 2010 | Blog, Keyword Research, SEO
Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?” Welcome to the club. Poor Keyword Research = Poor...
by Scott Cowley | Nov 11, 2010 | Blog, Content Marketing
If content can be searched, it can be optimized. What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s). Use tools to create personas of data Demographic info from Quantcast, Compete Keyword info...
by Scott Cowley | Nov 11, 2010 | Blog, Competitive Analysis, SEO
A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal. Matt Siltala Things to identify about the competition: Hubs. Check PRWeb search, Digg, or article site search to see...
by Scott Cowley | Nov 11, 2010 | Blog, SEO
Ted Ulle Information architecture is often ignored or just set on default. If there’s anything in search that IS rocket science, it’s information architecture and building a taxonomy that’s actually useful for people. A lot of glorified hover menus...
