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Scott Smoot

Scott Smoot
Scott Smoot attended Brigham Young University where he earned his Bachelor's Degree in Business Management with an emphasis in Entrepreneurship.

Recent Posts

Mar 7, 2011 / by Scott Smoot

Why Big Brands Influence SEO and How Small Brands Can Benefit

I'm going to outline current beliefs on how brands affect SEO, and how to improve your brand in a way that will effect your rankings. Keep in mind this is a new and emerging aspect of SEO. Most of this is

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Jan 5, 2011 / by Scott Smoot

Why Multiple Domains are Mostly Bad for SEO

It happens all the time, and causes me to scratch my head in complete confusion every time: Someone I'm working with on SEO will own multiple domains for the same business. I don't mean that they have a couple related domains, I mean the same business and same offerings

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Aug 26, 2010 / by Scott Smoot

Building Tracking URLs for Google Analytics

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.

Don't Blindly Trust your Data

Too often, webmasters and

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May 27, 2010 / by Scott Smoot

Walk on Water with Viral Video

I recently ran across a video of athletes literally running on water. I saw the video, passed it on (with a fair degree of skepticism), pondered on its implications. Running! On water!

Then, once I got over how cool it looked (and stopped trying to figure out if I could do

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Nov 2, 2009 / by Scott Smoot

The Value of Fresh Content

Hopefully, we should all know that websites need good, relevant content in order to be successful at SEO. The better your content is, the more likely it will be to show up in search engines and naturally attract links to your site. Additionally, fresh content is a major factor

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Oct 9, 2009 / by Scott Smoot

Stop! Smell Some Roses Already!

smell-rosesHold your horses. Slow and steady wins the race. Some things just shouldn’t be rushed. Rushing into SEO, for example, just causes confusion, poor or temporary results, and probably a loss of mental health.

This message is

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Sep 25, 2009 / by Scott Smoot

Google SideWiki - Benefits, Concerns & Dangers

Google just launched a new feature that works in conjunction with its toolbar. Called the “SideWiki”, it allows ANY visitor to make a comment on ANY site. At first glance, I thought this was a really innovative feature that would expand the experience of internet searchers and would allow

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Aug 20, 2009 / by Scott Smoot

Another Look at rel="nofollow"

The dust has all but settled on the now somewhat recent news of Matt Cutt’s announcement that the rel=”nofollow” no longer works for Pagerank sculpting. (If you haven’t heard, check out Matt’s post here.) At first, there was an awful lot of confusion and I can only feel

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Jul 17, 2009 / by Scott Smoot

What SEOs DON’T Know

I don’t know everything. I’m really, really close though. In fact, I pretty much have everything down except for the finer points of string theory. That, and how Roland Emmerich (Director of Independence Day and The Day After Tomorrow) was able to

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Jul 2, 2009 / by Scott Smoot

No Rankings for You!

My Dad is a doctor. Not just any doctor, but a surgeon. A good surgeon. Nevertheless, my siblings and I sometimes had the gall to advise our dad on health related matters. For example, trampolines were of the devil in

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