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SEO.com's Recent Posts


Nov 9, 2016 / by SEO.com

Can You Audit Your PPC Account in 10 Minutes or Less?

A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.)

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Oct 25, 2016 / by SEO.com

New eBook: How to Conquer a Competitive Industry with Internet Marketing

Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.

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Sep 19, 2016 / by SEO.com

How to Choose an SEO Company (and Feel Great about It)

There is a lot of information floating around about search engine optimization (SEO) and how to know if you are getting the services and results you really need. It can be a confusing and overwhelming at times, but there are some simple things you can do to choose an SEO company and feel confident about your choice.

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Sep 16, 2016 / by SEO.com

In-House vs Outsourced SEO: How to Determine Your Best Option

When does it make the most sense to hire an SEO firm? Should you build out your own in-house team instead? When should you just do it all yourself?

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Sep 14, 2016 / by SEO.com

SEO: 3 Paths to Get It Done

Search Engine Optimization (SEO) involves a combination of several ongoing activities and strategies. It requires constant monitoring and regular campaign changes. As the search engines evolve their algorithms and internet users develop their expectations, an SEO campaign also has to grow and change. This is how companies will stay on top of the rankings and consistently reach out to new customers and clients.

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Dec 1, 2014 / by SEO.com

Proving the Value of SEO

Have you read (or been bludgeoned by) all those articles about how SEO is supposedly dead? Or do you feel that, despite getting plenty of traffic and rankings, you’re not actually obtaining any new customers? Are you wondering if all your SEO efforts are actually providing real results? It can

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Nov 20, 2014 / by SEO.com

The Evolution of SEO

Evolutionary Trajectory

Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years.

People

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Nov 1, 2014 / by SEO.com

Balancing the Need for Evergreen and Real-Time Content

Content is king when it comes to a successful marketing campaign. We all know this and we would all like to believe that the content we provide our consumers is the most useful information possible. The difficulty of the situation is judging how to balance the need for those ever-lasting

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Oct 7, 2014 / by SEO.com

Digital Marketing IS Marketing

There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because

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Sep 10, 2014 / by SEO.com

10 Tips For Writing High Quality, Engaging Website Copy

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors,

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