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Shay Wright's Recent Posts

Shay Wright
Since "dialing up" to the Internet for the very first time many years ago, Shay has had a strong interest in Internet marketing.

Jul 18, 2013 / by Shay Wright

11 Amazing Tools For Generating Blog Topic Ideas

A blog has no doubt become an integral part of any successful website these days. If you own a website and haven’t started a blog for it yet, it’s time to start. If you have been hesitant to start a blog (or don’t update your blog regularly) because you just

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Jul 3, 2013 / by Shay Wright

Increase Conversions Through Highly Optimized Landing Pages – Part 2

A couple of weeks ago, I wrote Part 1 of my post on increasing conversions through highly optimized landing pages. I am now providing the concluding part of this post. Outlined below are the remaining key elements to a very successful and highly optimized landing page.

Supporting Images & Videos


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Jun 19, 2013 / by Shay Wright

Make Your Website Look Official With Its Own Custom Favicon

A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and

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Jun 5, 2013 / by Shay Wright

Increase Conversions Through Highly Optimized Landing Pages - Part 1

Suppose for a minute that you are the proud owner of the most beautiful, awe-inspiring website on the Internet. You win countless best-in-design awards and your inbox is constantly flooded with compliments on your beautiful site. Suppose that this beautiful website of yours also attracts thousands of visitors a day

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May 24, 2013 / by Shay Wright

Modern Marketing In The Digital Age


I recently came across this great infographic created by Salesforce.com entitled “The Modern Marketer”. This graphic shows how the modern marketer has to be multifaceted – half artist and half scientist. Gone are the Mad Men days of marketing where creativity

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May 16, 2013 / by Shay Wright

SEO & PPC: Working Together To Maximize Returns

SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They

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Apr 18, 2013 / by Shay Wright

5 Ways To Improve User Experience Through Better Anchor Text

Back when we were blazing through the Internet over a phone line, it may have actually been helpful to include the phrase “click here” in our anchor text to help people understand they could actually click on the text and be directed to another page. However, that time has

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Apr 2, 2013 / by Shay Wright

10 Keys To A Successful Content Marketing Campaign

Unless you've been living under a rock for the past couple of years, you have probably heard a lot of talk about the idea of content marketing.

While content marketing is not necessarily a new marketing concept, large and small businesses alike are beefing up their content

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Feb 20, 2013 / by Shay Wright

Juice Up Your SEO Campaign With Authoritative Directories

When most people think of web directories these days, the first thing that comes to mind is low quality, spammy links that will never bring a single visitor to your site and may actually do more harm than good to your SEO campaign. While this is true for many web

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