A blog has no doubt become an integral part of any successful website these days. If you own a website and haven’t started a blog for it yet, it’s time to start. If you have been hesitant to start a blog (or don’t update your blog regularly) because you just
A couple of weeks ago, I wrote Part 1 of my post on increasing conversions through highly optimized landing pages. I am now providing the concluding part of this post. Outlined below are the remaining key elements to a very successful and highly optimized landing page.
Supporting Images & Videos
A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and
Suppose for a minute that you are the proud owner of the most beautiful, awe-inspiring website on the Internet. You win countless best-in-design awards and your inbox is constantly flooded with compliments on your beautiful site. Suppose that this beautiful website of yours also attracts thousands of visitors a day
I recently came across this great infographic created by Salesforce.com entitled “The Modern Marketer”. This graphic shows how the modern marketer has to be multifaceted – half artist and half scientist. Gone are the Mad Men days of marketing where creativity
SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They
Back when we were blazing through the Internet over a phone line, it may have actually been helpful to include the phrase “click here” in our anchor text to help people understand they could actually click on the text and be directed to another page. However, that time has
Unless you've been living under a rock for the past couple of years, you have probably heard a lot of talk about the idea of content marketing.
While content marketing is not necessarily a new marketing concept, large and small businesses alike are beefing up their content
When most people think of web directories these days, the first thing that comes to mind is low quality, spammy links that will never bring a single visitor to your site and may actually do more harm than good to your SEO campaign. While this is true for many web