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Modern Marketing In The Digital Age

Modern Marketing In The Digital Age

  I recently came across this great infographic created by Salesforce.com entitled “The Modern Marketer”. This graphic shows how the modern marketer has to be multifaceted – half artist and half scientist. Gone are the Mad Men days of marketing where creativity was...
SEO & PPC: Working Together To Maximize Returns

SEO & PPC: Working Together To Maximize Returns

SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They serve different purposes but...