by Shay Wright | Jul 18, 2013 | Blog, Content Marketing
A blog has no doubt become an integral part of any successful website these days. If you own a website and haven’t started a blog for it yet, it’s time to start. If you have been hesitant to start a blog (or don’t update your blog regularly) because you just can’t...
by Shay Wright | Jun 19, 2013 | Web Development
A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and one that does not. When someone...
by Shay Wright | Jun 5, 2013 | Conversion Optimization
Suppose for a minute that you are the proud owner of the most beautiful, awe-inspiring website on the Internet. You win countless best-in-design awards and your inbox is constantly flooded with compliments on your beautiful site. Suppose that this beautiful website of...
by Shay Wright | May 24, 2013 | Blog
I recently came across this great infographic created by Salesforce.com entitled “The Modern Marketer”. This graphic shows how the modern marketer has to be multifaceted – half artist and half scientist. Gone are the Mad Men days of marketing where creativity was...
by Shay Wright | May 16, 2013 | PPC
SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They serve different purposes but...
