Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak
Honing in on local search marketing and related strategies is the emphasis of this week's content collective. Unless you are strictly an ecommerce company, a large percentage of your current and potential customers will be based near your business, which is why it is essential to pound out and execute
Achieving a Balanced Marketing Approach
Trends in the marketing industry, especially online marketing, are subject to steady and sometimes rapid change. Old strategies lose their effectiveness and in some cases harm the long-term success of a marketing campaign. This is why many marketers are striving to strike a balance with a
All the marketing efforts spent on increasing your rankings, building your brand, and connecting with customers is worthless if you neglect the final steps in the sales process. While getting qualified traffic to your website is important, it is only one component of success and you will be losing out
Current Social Media Trends
If you are not popular then you can look forward to dying at a young age with a wail-inducing bank account. Well your business will anyway, you can continue to live your hermit-like existence if you please.
Business success is much like winning a popularity contest or
What do a dead terrorist, a bushy-browed singer and a bunch of goofy children have in common? My first guess was that one of America's favorite dummies (with a horribly butchered name might I add), had hooked up with Britain's Susan Boyle and started a rather bizarre but polite little
For the last week of November, our content collective will be featuring several videos from marketingexperiments.com. When it comes to marketing there are many theories concerning the best way to achieve results. However, the most effective strategies usually have positive outcomes to support them.
Marketingexperiments.com tests various theories in the
The Online Content Collective for the current week brings us a content marketing tactic, a new Google algorithm and the chemistry of SEO. We’ll start off by taking a look at the realm of guest blogging, and then sift through the implications of Hummingbird before we examine the periodic table
This week’s Online Content Collective features articles that are all related to the process of content marketing, with an emphasis on keywords, research and relationships. We’ll start by exploring Raven’s new keyword rankings tool in addition to a few elements of its redesigned internet-marketing platform. Next we will be sifting