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7 PPC Advantages to the Yahoo/Bing Merger

7 PPC Advantages to the Yahoo/Bing Merger

It’s been a little more than a year since the Yahoo/Bing merger was announced, and a couple months ago, Yahoo began testing Bing search results. A lot of talk has been made about how this will influence organic search, but what about paid search? This deal could...
5 PPC Management Blunders That Will Burn Your Cash

5 PPC Management Blunders That Will Burn Your Cash

A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management. the sad end of any PPC campaign. If best practices are employed, PPC can be a Godsend. You can start making money almost instantly....