by Sarah Snider | Mar 20, 2019 | Content Marketing, Keyword Research, PPC, SEO, Uncategorized, Web Development
Editor’s Note: This blog post was originally published in 2019. As of May 2021, it’s been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed. Spring is often associated with a...
by Sarah Snider | Mar 11, 2019 | Conversion Optimization, PPC, SEO
If you work in any technology-based company or sector, you know things are always changing. What was standard practice and trendy and new one day or week becomes outdated and ineffective the next. As SEO trends constantly come and go, one simply can’t afford to not...
by SEO.com | Nov 7, 2017 | Conversion Optimization, PPC, SEO
Before you know it, another holiday season will be upon us. You may have already started preparing for your own personal holidays—buying gifts and putting out holiday decorations—but what have you done to prepare your website for the holidays? Now, we’re already in...
by SEO.com | Oct 11, 2017 | Conversion Optimization, PPC
To put it simply, marketing has one single purpose: to get more sales. That’s not exactly a ground-breaking revelation, I know, but we need to say it to set the stage for the discussion and understand the purpose of remarketing. Placing ads in front of potential...
by Sarah Snider | Aug 11, 2017 | Content Marketing, Local SEO, PPC, SEO, Social Media
Maybe you’re that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little...
by Sarah Snider | Jul 12, 2017 | PPC
You’re excited about how your business is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products. You’ve heard great things about Google Adwords and think it’s a good next step to...
