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Can a Small Business Use AdWords Successfully?

Can a Small Business Use AdWords Successfully?

AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing...
SEO, PPC, or Both? What is Right for Your Website?

SEO, PPC, or Both? What is Right for Your Website?

In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase. There are, of course, several online marketing services...
Can You Audit Your PPC Account in 10 Minutes or Less?

Can You Audit Your PPC Account in 10 Minutes or Less?

A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first...