by Andy Eliason | Mar 3, 2017 | PPC
AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing...
by Keely Lassen | Dec 9, 2016 | PPC, SEO
In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase. There are, of course, several online marketing...
by Andy Eliason | Dec 5, 2016 | PPC, SEO
On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company. It’s easy to put the SEO team and their...
by SEO.com | Nov 9, 2016 | PPC
A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the...
by Andy Eliason | Nov 2, 2016 | Keyword Research, PPC
There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly. In this...
by Raquelle Dickerson | Oct 27, 2016 | PPC, Social Media, Video Marketing
If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is...
