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There are a lot of misconceptions about SEO (search engine optimization) and what it can and cannot do for a website. Hopefully we can clear this up. If you are going to invest your hard earned money into SEO, you should at least know some of the basics, what you’re getting into, how SEO can help, and what you can expect in return. Below are common misconceptions regarding SEO.

SEO takes place on your website.

To some degree this is correct. Your site can be optimized by changing meta titles, meta descriptions, adding relevant content and header tags, etc. However, there is so much more involved. Think of an iceberg. You only see about 10% of the berg, while there is 90% under the surface that is not visible. This is the same for SEO work. There are a lot of things you don’t see in SEO, such as link building, article submissions, keyword research and coding.

Companies can do all the SEO work for under $1000.

Unless they are going to do a whole lot of work for free this isn’t true. This amount simply doesn’t pay for all the necessary things that need to be done in a quality and successful SEO campaign. If you’re going to get SEO work done, please don’t fall for these false claims and quick traffic schemes. Look into finding the right SEO company for your needs and your budget.

SEO stops when my site is optimized.

This is a big mistake many people make. SEO work is an ongoing process. If you stop doing SEO work, you will soon feel it in decreased traffic and income. Once you’re fully optimized and ranking well in the search engines, keep it up! If you don’t, your competitors will, and you will find your site slipping in the SERPs.

“My friend is going to handle the SEO…”

As nice as this would be, you’ll find you won’t get the results you want unless your friend is willing to log a number of hours. SEO is a full time job. To get the best results, it requires constant monitoring and updating. Most times this is more than friends are willing to do. There is so much to learn, and the industry is changing all the time! Look at SEO techniques 10 years ago compared to today, and you will see what I mean.

White Hat SEO Techniques

Although Google does not disclose the search algorithms, they are clear about ethical SEO techniques and what can and cannot be done with SEO on a site. If you decide to mess with these rules, Google can and will red flag you. This means you won’t be showing up on Google for a few months, which completely defeats the whole purpose of SEO work.

This has covered a few basic SEO misconceptions. SEO really can be your best friend, just make sure you get it done correctly! Never be satisfied with your SEO work, as there will always be something that can be improved or needs to be done.