If content can be searched, it can be optimized.
What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).
Use tools to create personas of data
- Demographic info from Quantcast, Compete
- Keyword info from SEMRush, Google
- Engagement info from PostRank
- Social network info from Flowtown, Rapleaf
Create an editorial spreadsheet to plan all content that includes:
- Topic
- Keywords
- Media Type
- Places Repost/Repurpose Content (Newsletter, Slideshare)
- Places to Promote (Facebook, Twitter, etc)
The SEO Content Cycle
- Create & promote optimized content
- Content is noticed, shared, & visibility grows
- Exposure attracts more subscribers, fans, friends, links
- Increase links and exposure grows search & referral traffic
- Traffic & community provides data that you can research, develop to further grow social networks for content & SEO
Repurposing Content Example
- Upload video to YouTube
- Embed in a blog post with show notes
- Post screen shots from video to Flickr
- Upload images and text as a story in a PowerPoint or PDF, upload to .docstoc, Scribd, etc.
Takeaways
- Develop & optimize content with customers personas in mind
- Think like a publisher and create an editorial plan
- Develop channels of distribution & social links
- Leverage both web & social media analytics
Dudes you know SEO. ๐ Happy Holidays i wish you
Scott โ good advice and thanks for the resources. Here are a few more for your readers;
Demographics โ Alexa
Keyword Info โ SEO Book keyword tool (uses wordtracker)
Social Media Analysis โ SocialMention