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David Pogue Keynote - PubCon 2010

Nov 9, 2010 / by Scott Cowley

David Pogue is the tech columnist for the New York Times and a very sharp-looking individual, who incidentally spoke through a bout of laryngitis this morning.








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Highlights from David Pogue's Keynote called: Disruptive Online Tech

David highlighted "mega trends" in tech disruption.

Mobile Apps

All of today's tech interest centers around app phones, which are really creating a whole new category of tech. Pogue highlighted a few

Dragon Dictation is distributed for free, but has been accumulating hundreds of thousands of conversations worth of data in order to analyze speech patterns and help with the development of their paid products.

Ocarina http://ocarina.smule.com sold 1.5 million copies at $1 each. The app is actually sensitive to breath and touch so that it can be "played" like a wind instrument. It also allows you to listen in real-time to the tunes others are playing across the world.

Augmented Reality

TwittARound allows you to point your phone at a building and allows you to see who is tweeting from that location.

Retina is an app that allows color blind people to coordinate colors, notwithstanding their limitations.

Phone Calls

The world wants free calls from your cell phone to any other phone. Currently, the solutions like Skype, Line2, and Google Voice are very close to providing this, but none of them have a complete solution.

We're seeing an enormous decline in landline phone service over the past three years. We're getting close to free phone service everywhere.

Wireless Access Everywhere

Right now, the wireless access solutions are expensive, power-consuming, or inconvenient (coffee shops, anyone?).

MiFi offers 4 hours on a charge, lets 5 people online at once, and costs $40-$60 per month. Once again, this is close to a game-changer, but there's still room to go.

Web 2.0

Last year, Microsoft bought 1.2% of Facebook for $240 million. Wikipedia. YouTube. Flickr. All huge and disruptive.

Web 2.0 is designed to connect people of similar interests.

DoMyStuff.com lets you list the stuff you want done and people bid to see who will do it the cheapest.

Prosper.com lets users pitch their business plans with the opportunity to get microloans from other users.

GoLoco is a carpooling database that connects carpoolers who want to travel together.

E-Petitions.com lets anyone start a petition about anything. It lets the British government and people see what others care about.

Who Is Sick? displays the locations and progressions of sickness in a geographic area, almost like a weather map.

Takeaways

Nothing ever replaces anything in technology. Everything adds on to the previous version. Technology splinters everything. In the future, everything will be real-time. The small advances in real-time tech development are dramatically changing peoples' expectations. We're living in an age where leaving phone messages, writing e-mail, watching TV on TV and even concepts like privacy are being phased out by some people in favor of more instant solutions.

We have to teach the next generation differently to work with these trends. We have to teach how to stay credible and how to stay sane.

Well done, David.

Topics: pubcon las vegas Blog pubcon highlights David Pogue

Scott Cowley

Written by Scott Cowley

He graduated from BYU with a B.S. in marketing and returns occasionally to guest lecture on social media, blogging, and SEO. He has experience managing successful SEO campaigns for a variety of clients. He is very involved with Social Media Club in Salt Lake City.

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