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Google Instant -- Instantly Changing the Way We Search?

Google announced a new feature this morning named Google Instant that focuses on returning search results faster than ever. The already fast search engine just got faster by returning results as you type.

According to the product page it intends to bring:

  1. Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
  2. Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
  3. Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

We're just diving into this and looking at all the possible impacts on SEO but some initial thoughts we've had include:

  • "Sites will see an increase in traffic to the broader keyword terms vs. the long-tail because results begin to appear immediately." -- Nelson James, President
  • "Google Instant shouldn't affect the SERPs at all, what it should do is define how we are determining our keyword research." -- David Malmborg, Sr. SEO Specialist
  • "This will make for some interesting searches when searching for things like analysis." -- Christian Greiner, SEO Specialist
  • "This will surely bring down the overall number in Search Volume." -- Scott Smoot, SEO Manager
  • "Getting primary keywords at the front of page title tags might need to become a bigger priority now." -- Dustin Williams, SEO Manager
  • "Search queries with a simple information goal, e.g., word definitions, rank checks, etc. will be resolved without a click-through." -- Scott Cowley, SEO Manager
  • "Google Instant may have deeply negative effects on businesses, especially small businesses. Now, more than ever, small businesses are at the mercy of Google suggestions in terms of keywords used." -- David Scoville, Web Developer
  • "I think it'll have more of an impact on marketing your site as a whole, rather than focusing on one or even a set of specific keywords. You'll now need to make your site relevant to your industry/niche as a whole." -- Vince Blackham, Social Media Manager
  • "It will certainly make it even more important to have current information on the site." -- Rick Hardman, Sr. SEO Specialist

It appears that not all accounts have access to Google Instant just yet and that you must be logged into your account for it to work.

What are your thoughts?

Topics: SEO Blog

Ash Buckles

Written by Ash Buckles

For 15 years, Ash Buckles has worked at the forefront of branding through search engine optimization, pay-per-click advertising, blog marketing, social media, and ColdFusion development. As a recognized industry thought leader, he regularly speaks at search marketing events put on by organizations such as the American Marketing Association, SLCSEM, and Utah Valley Entrepreneurial Forum. His experience includes online marketing consulting with hundreds of enterprise clients as well as small businesses.

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