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Google Panda Update Up Close [Infographic]

Jul 2, 2012 / by Darin Berntson

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Google's Panda Updates are designed to penalize sites with weak content and to reward sites with quality content.

Each of the 14 Panda Updates is an attempt to refine Google's search engine results for the better. Google has around 46 Billion pages currently indexed and more than 80% of penalized websites are still struggling to recover from the update.

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How To Get In Google's Good Graces

  1. Produce high quality Unique Content
  2. Get rid of Low Quality pages
  3. Avoid Duplicate Content and scraped pages
  4. Become an Authority
  5. Promote content over Social Media
  6. Improve Bounce Rate
  7. Improve User Experience
  8. Avoid Keyword Flooding - use language that sounds natural and edit pages that break this rule
  9. Vary Anchor Text - Use 5-10 different keywords and alternate between them
  10. Focus on High Quality Backlinks, especially if you only have low quality ones

 

Worldwide we conduct 88 billion searches per month on Google, and Google analytics is used on 57% of the top 10,0000 websites.

 

Google Panda Update Release Timeline

  • February 24, 2011 - Panda 1.0: Thin content, content farms. hi ad-to-content ratio. Percentage of sites hit: 12%
  • April 11, 2011 - Panda 2.0: Rolled Panda update out to all English language search results. Percentage of sites hit: 2%
  • May 10, 2011 - Panda 2.1: No impact data released by Google, impact seemed to be very low, minor tweaks. Percentage of sites hit: data unavailable
  • June 16, 2011 - Panda 2.2: Aimed to identify scraper/content duplicator/spam sites. Percentage of sites hit: data unavailable
  • July 23, 2011 - Panda 2.3: Minor impact. Incorporated new signals to help Google distinguish between high and low quality content. Percentage of sites hit: data unavailable
  • August 12, 2011 - Panda 2.4: Panda rolled out internationally for all languages except Chinese, Japanese and Korean. Percentage of sites hit: 6-9%
  • September 28, 2011 - Panda 2.5: Unknown. No data available by Google. Some websites reported huge ranking losses and Google owned websites (YouTube, Android.com) went up in the search rankings. Percentage of sites hit: data unavailable
  • October 9, 2011 - Panda 2.5.1: Percentage of sites hit: data unavailable
  • October 13, 2011 - Panda 2.5.2: Percentage of sites hit: data unavailable
  • October 19, 2011 - Panda 3.0: aka "The Unnoticed Update" intended to rectify websites whose rankings were unfairly punished by the original Panda update. Percentage of sites hit: data unavailable
  • November 18, 2011 - Panda 3.1: Minor update. Percentage of sites hit: data unavailable
  • January 18, 2012 - Panda 3.2: Data refresh-meant to address issues with previous updates. Percentage of sites hit: data unavailable
  • February 27, 2012 - Panda 3.3: Data refresh-meant to make results more accurate. Percentage of sites hit: data unavailable
  • March 23, 2012 - Panda 3.4: Data refresh. Percentage of sites hit: data unavailable
  • April 19, 2012 - Panda 3.5: Minor update. Percentage of sites hit: data unavailable
  • April 24, 2012 - Penguin Update: Penguin evaluates incoming links to see if your site involves link schemes intending to improve rankings
  • April 27, 20121 - Panda 3.6: Minor update. Percentage of sites hit: data unavailable

Topics: infographic Blog Google panda update Google

Darin Berntson

Written by Darin Berntson

Darin "Doc" Berntson is the former Senior Community Manager for SEO.com. He oversaw SEO.com's content strategies and social media department. He can be found at many events locally and nationally as an attendee, or a speaker.

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