As an SEO, I know that my industry is constantly changing and evolving. That is one of the reasons why I truly love marketing through the search engines. One upcoming change will be the release of what has been code-named "Google Caffeine," which can be beta-tested here. It will be a new, more powerful version of Google’s search engine technology. You can read more about it from the Google Webmaster Central Blog.
Because I rely on search engine optimization to grow my client’s businesses and my personal websites, I pay attention anytime Google gives out little bits of information regarding the future of their search engine.
The following quote from Google tells us a lot about this new project’s role in the future of search:
"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness, and other dimensions."
That one sentence tells us just about everything we need to know about the future of Google search. It tells us where we need to be moving to stay ahead of the curve in our industry. Here is how we can do it:
- Site & Indexing Speed: Google is going to be crawling more sites, more pages on those sites, and adding them to their index much faster. We have known for years that Google and the other search engines love fresh content. The problem is that there is so much new content hitting the internet every single day that they needed to come up with a solution to keep their index up-to-date with the latest news and information. The key here is that you need to continue to add new content to your website often. As Google increases their indexing speed, your new pages will get picked up faster and you will rank better.
- Accuracy: Websites that will continue to dominate the search engines will be the ones that can properly match up the keywords people are searching on with the content of what they are actually looking for. I believe Google is not only interested in which sites people are actually clicking on, but what their behavior is like once they arrive at the particular website. The key here is that you should take all the time you need to make sure you are targeting the proper keywords, that the content on your website is related to the search term, and that it is enticing enough to keep visitors interested. Conversion optimization will also play a huge roll in converting more of your visitors into buying customers. One thing I always tell my clients is, "I can bring you traffic, but what good is the traffic if it doesn’t make you more money?" This is true regarding targeting the wrong keywords and having a crappy web design that doesn’t convert the traffic.
- Comprehensiveness: Google will continue to favor "authority" sites. You know, those sites that do an excellent job of completely covering their niche. The key here is that if you want a website that ranks incredibly well for your main keywords, you better be ready to put in some blood, sweat, and tears. Google wants to see and rank sites that are thorough and comprehensive resources for the people who are looking for information about a particular topic. This is exactly why it is crucial that you continue to build new pages on your website that rank for each and every one of your relevant keywords. Remember, Google continues to show that they prefer larger, older websites that are loaded with useful information.
This information is nothing new. These are the things we are currently doing for our clients and that you should be doing now to increase your search engine rankings. However, there are many websites who are not doing these things and will fall far behind when Google finally releases their new search engine technology.
That is why you need to get started TODAY! If you do, you will be far ahead of your competitors who push aside this information and you will develop what is known as a competitive advantage.