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Say What? Keyword Density, Frequency, Prominence, & Proximity?

May 18, 2009 / by Greg Shuey

digitalus_082On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about.

This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is search engine friendly and optimized. Well, it might not be that easy. In fact, there is significant strategy involved.

I would like to discuss a particular strategy that can make a big difference when it comes to showing up for your keywords. This strategy is known as keyword density, frequency, prominence, and proximity. I know it’s a little long, but don’t be afraid… It’s not that bad!

Keyword Density: Keyword density refers to the percentage of keywords that can be found in the indexable text on a web page. To be honest, I don’t believe there is a secret percentage or ratio. I will mention that a conservative percentage would be anywhere from 2-4% and not to exceed 10%.

Regarding keyword density, I recommend:

- Keyword in the title
- Keyword in the description
- Keyword in the H1 tag
- A few variations of keywords sprinkled throughout the text, where it sounds natural and makes sense

Keyword Frequency: Keyword frequency is the number of times a particular keyword appears on a website. Common sense may indicate the more times a keyword, or keyword phrase is found on a web page, the better the site will rank in Google.

WARNING! You can abuse the system by stuffing an exaggerated number of keywords or a plethora of keyword phrases into your site’s text. Google will penalize greatly for this because it looks like a spam site. Be sure to place your most important keyword or keywords throughout the page as recommended above and below.

Again, here is what you should focus on:

- Keyword in the title
- Keyword in the description
- Keyword in the H1 tag
- A few variations of keywords sprinkled throughout the text, where it sounds natural and makes sense

Get ready; this is where you set yourself apart from the competition!

When performing SEO on their websites, I would wager that most of your competitors don’t take the following two strategies into account. I do, and you should too!

Keyword Prominence: Keyword prominence refers to how prominent your keywords are within your web page. In simple English, this means how close to the beginning of the web page, sentence, title, h tag, or Meta description your keywords are placed.

If at all possible, place your most important keyword at the very beginning of the following:

- Title
- Description
- H1 Tag
- The body of the text

Keyword Proximity: Keyword proximity refers to how close two or more keywords are to each other. You will achieve higher rankings if you place your keywords close together.

For example, if you want to rank your website for used Jeep Cherokee parts, your text should read like this: “Joe’s scrap yard carries the best used Jeep Cherokee parts! Save money on repairs today!”

Another suggestion: “Looking for Jeep Cherokee parts? Joes’s scrap yard carries used parts that will save you money on repairs.”

In both examples, you receive value because your keywords are in the text. However, with the first example, you will receive more value because your keywords are right next to each other.

These strategies are gold… and they WORK! Building businesses online is tricky, and unless you have a competitive edge, you are just surviving, not thriving. Develop a strategy and implement these changes today, and they will help you increase your search engine rankings.

Topics: SEO Search Engine Optimization Keyword Research google page rank Blog SEO Tips keywords On-Page Optimization

Greg Shuey

Written by Greg Shuey

Greg is an experienced marketing professional with a heavy emphasis on internet marketing, more specifically search engine optimization (SEO) and generating online revenue via affiliate marketing.

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