A link farm is a website with a high number of links to different websites with no relevance or category logic, grouping, organization, or relevance to the domain name.
If you land on a site and there are hundreds of links all over with many unrelated topics, you’ve probably landed on a link farm. Link farms ARE spam and will be considered as such by Search Engines. The key purpose of link farms are to easily and illegitimately send signals to search engines to assist in ranking.
A few important things to keep in mind when it comes to link farms:
- If you’re using link farms in any way for your SEO, STOP! It will not serve your clients end goal to rank well and long.
- If you take a client on or have a website where you find your website has somehow been included in a link farm take corrective action to be removed.
- And most of all, remember that SEO is ALL ABOUT RELEVANCE. Links farms are the exact opposite of obtaining the correct relevance signals to rank organically. The best and most legitimate way to build an quality SEO marketing campaign is through legitimate digital marketing initiatives like guest blogging, public relations, high level directory link building, internal blogging and user generated content, social media and keeping your business at the forefront of news and minds so that natural links are acquired.
It’s important to do everything you can to diversify your link portfolio and make your links appear as natural as possible. This means having different types of relevant links coming from various different domains and IP addresses.