You put a lot of time and effort into creating good content. It’s hard work. All you want is for your good content to be shared and for it to drive targeted traffic to your site. It’s feels good when your content gets pinned and repinned on Pinterest and shared on the other social networks. What if you could double the number of pins of your content by following a simple formula? Here’s a case study of one company (that we helped) to get way more pins than they normally would have otherwise by following The Perfect Pin Formula. What's The Perfect Pin Formula?
Last week we posted about The Perfect Pin Formula and how to create images that get pinned thousands of times. It’s a great post. You should go read it right now if you haven’t already. VD + PCC + M = The Perfect Pin Here’s a brief explanation: VD = Visual Dominance: This is all about making your image stand out in the pin feed on Pinterest. Think contrast. Whether by size (height, in this case), color, use of white space, etc. VD is what gets your pin/image noticed among all the other pins. PCC = Purple Cow Content: This part of the of the equation refers to content that is worth pinning and sharing. Your content must be remarkable enough to get pinners to want to pin it. PCC is what gets your pin/image pinned and repinned. M = Mystery: The perfect pin drives traffic back to your site. If you have all of the content in the image itself there will be no reason to click through to your site. The BIGGEST mistake made on Pinterest is giving away TOO much information on your pin/image. M is what gets people to click through to your site. Now let’s see how this formula was tested and used to double the number of repins per pin.
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Here’s How We Used The Perfect Pin Formula For This Campaign
Diabetic Connect hired us to help them with a Pinterest campaign. They had a slideshow that they wanted to promote and push on Pinterest. It was a slideshow with 60 low-carb recipes for those with diabetes. We ran a little test with the page at first by using smaller images. These images definitely had PCC and M going for them. They were lacking some in the VD area. Here are the small images we used at first:
Sidenote: When running campaigns we always pin to relevant community boards. We find these community boards by using a tool we created called Board Deck. We pinned these smaller images to several community boards and got decent numbers of repins and were pretty happy. Repin counts depend on the board you’re pinning to, the time of day you are pinning, and the day of the week. With these smaller images we averaged 23 repins per pin. The range of repins was as low as 6 up to as high as 80. But we wanted to see if we could do better. So we created a new image that was a lot taller by adding more pictures of recipes within the image and used some bolder colors in the header to make the image stand out more. This was all an attempt to create visual dominance. Here’s the long/tall image that was used:
Now the image had VD, PCC, and M. With this taller image, the average repins per pin was 48, more than double the average of the smaller images. The range was from 8 to 171! The results from this simple test were staggering. The total pin count with the small images was 4,910 in a week and a half. The total pin count with the long image in a week and a half was 19,560. This shows, that by using VD and PCC in the image we were able to get more pins. There was definitely M with all of these images because you had to click through to the site to see the recipes. How much traffic did it drive? 13,352 visits to the site 264,571 page views If you’d like to read a full case study on this campaign, click here. So, there you have it. The Perfect Pin Formula in action. Now go and implement it in your own images.
This blog post was written by Seth Norwood at Dillymarketing.com.