Ranking well for a popular keyword phrase is getting harder and harder these days. But did you know that about 10 million times a day someone misspells a keyword in their search? Normally to those poor saps I would say, “Hey, good luck with that!” But the truth is, more and more online companies are taking advantage of the misspelled keywords.
For example, if your website is selling office calendars, the average monthly search for “office calendars” is about 40,500. The term “office calenders” is searched about 1,300 times per month. What does this mean for you? Well, even though the misspelled term searches are significantly less (only 3% of the correctly spelled term’s search volume) you will not need to fight as hard to get to the top of this search, thus bringing in some extra traffic from those bad spellors that u may knot hav otherwize bin kounting on.
So what is the best way to optimize for these misspelled keywords? The first trick is to know what your options are for the possible misspellings. A great tool to use for this is the Seobook.com Typo Generator—although, in the 146 possibilities this tool gives for the word “Calendar,” they don’t even mention “Calender.” So, you will want to check out more than one source. Another source is checking the “100 Most Often Misspelled Words in English” from yourdictionary.com or other dictionary sites. Make sure to check the misspelled word’s estimated search traffic to see if it is worth optimizing for.
Next you’ll need to optimize for the misspelled term on your page. There are several ways of accomplishing this, but I believe one of the classiest methods is to simply post an article or blog post on your site that mentions different common misspellings of the desired term. You can’t base your entire SEO strategy on optimizing for misspellings. Google often times helps out poor spelling patrons showing the “Did you mean…” option above the search results.
Well, there you have it—a new arrow in your quiver. Just make sure to take some time to do a little research (Google AdWords keyword tool) before spending energy on the optimization. Often times, it’s hit or miss with these misspellings—so, good luck with that!