Pinterest has become a very important part of social media marketing. It is the top converting social media site, it has more than 2.5 billion page views a month, and it can be extremely effective in building a community. In a comparatively short time, it has become the kind of tool that businesses and marketers love.
Of course, that means there are countless marketers and businesses vying for the attention of potential customers. Every day, there are millions of new pins going out into the world – how do you make yours stand out in the middle of all that?
At SEO.com we’ve partnered with Dilly Marketing to bring you their successful formula for creating and promoting the perfect pin.
Are you ready for it? Here it is:
Looks pretty scientific, right? Lots of variables that could mean anything. A declaration of a very definite result…
In truth, the science of this formula is in its application. Just like any good scientific formula, the process has to deliver repeatable results in order to be valid. With the information in this book, you can take these elements, stir them together, and measure the results for yourself.
For the record, we’re talking about results like the case study to the right:
Now, the next big question is: what in the world do all those nonsensical letters actually mean? This is a valid question, and one that really can’t be answered sufficiently in a single blog post.
Instead, we’ve put it all in a free eBook that you can download and read at your leisure. In this book you’ll find:
Part 1: The Perfect, Traffic-Driving Pin
The average user’s Pinterest feed is filled with images, infographics, recipes, movie reviews, and all other forms of visual media. Getting noticed in this environment can be difficult. In this first section we take a look at some of the design concepts that will help your pins stand out. We go over the concepts that designers use to grab attention and spark interest.
Part Two: Starting a Pinterest Snowball
A pin is just a picture on a social platform until someone else notices it and passes it on. The real magic happens when hundreds or even thousands of people start noticing your pins – or someone else’s repins – and decides to spread the message for you.
In part two, we delve into the methods Dilly Marketing has used to get thousands of repins and hundreds of thousands of page views. We show you how, when, where, and what to pin in order to get the most benefit from your Pinterest marketing campaign.
Avoiding Common Pitfalls
Many companies adopt a “pin it and forget it” attitude, hoping that their community of followers will automatically notice and repin their images. It simply doesn’t work like that. Pinning your content is only the first step. Like all good things, it’s going to take a little work to start that snowball rolling.
The good news is that once you get it moving down that hill, it can start to pick up some unbelievable momentum.
Download The Perfect Pinterest Formula: How to Get Mega Traffic to Your Site and put it to the test with your own content.