Google loves original content. Original content is something that you wrote that you did not pull from any other source. There are a number of places where good content can be added to a site. Some options include:
- Blog posts
- Content on site
- Text on pages of site
What kinds of content do not provide value?
Doorway pages are pages that are created specifically for the search engines in order to get rankings. Once the user has clicked through the search results, they are brought to a different page on the site.
Auto-generated content is content that has been created automatically and stuffed with keywords. This content is generally useless to readers and discounted by the search engines.
Content scraping, or taking content from another source and pasting it on your site, does not qualify as original content. Developing quality, user friendly content is the only way to achieve original content.