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Dec 22, 2010 / by Kevin Phelps

An Over-Optimizing Nightmare: Staying Off Google’s Naughty List

Disclaimer: The below post illustrates a personal experience. The views and opinions expressed in this post do not necessarily reflect those of SEO.com or the work performed with their clients.

For the most part, link building is pretty straight forward and

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Dec 21, 2010 / by Scott Cowley

The Best Keyword Research Method Ever Invented For Blogs

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting

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Dec 15, 2010 / by Ash Buckles

After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web.

Reference this e-mail and tell me if you’d rather

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Dec 14, 2010 / by Dan Bischoff

Why Companies Made Major Marketing Shift in 2010 (free whitepaper)

SEO.com releases whitepaper outlining a radical change in marketing spending across the country, and identifies the return on investment for search marketing.

SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous

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Dec 8, 2010 / by David Scoville

On-Page SEO Webinar

Learn How to Optimize your Site to Achieve Paying Traffic

Join Boyd Norwood as he delves into finding the right keywords that will drive paying customers to your site, and how to make sure your site is optimized for each of those terms.

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Dec 1, 2010 / by Dan Bischoff

Few Brave SEOs Conquered 'Movember'

To the chagrin of the rest of the office (and to their respective wives) seven of SEO.com's best talent kept their upper lips away from the bite of a razor blade through Movember November -- except for Christian. He's the guy on the right with the weak-sauce 'stache that

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Dec 1, 2010 / by Kevin Phelps

Identifying and Combating Duplicate Content Issues

A recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues.


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Nov 11, 2010 / by Scott Cowley

Content Marketing Optimization Session with Lee Odden - PubCon 2010

If content can be searched, it can be optimized.

What are your customers' content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).

Use tools to create personas of data

  • Demographic info from Quantcast, Compete
  • Keyword info from SEMRush, Google
  • Engagement info from PostRank
  • Social network info from Flowtown, Rapleaf

Create an editorial spreadsheet

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Nov 11, 2010 / by Scott Cowley

Tools for Competitive Intelligence Session - PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.

Matt Siltala

Things to identify about the competition:

Hubs. Check PRWeb search, Digg, or article site search to see what's being said about your competition, what they're doing, and even

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Nov 11, 2010 / by Scott Cowley

Information Architecture with Ted Ulle - PubCon 2010

Ted Ulle

Information architecture is often ignored or just set on default. If there's anything in search that IS rocket science, it's information architecture and building a taxonomy that's actually useful for people.

A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers

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