Proving the Value of SEO [Slide Deck]

Thanks to everyone that attended the webinar this morning! As promised: here is my slide deck.

If you have any questions from the webinar or regarding the slide deck, shoot away on Twitter or in the comments below!

Short Summary

In this webinar, I talk about SEO KPIs that SEO professionals and business owners alike should care about first and foremost. I also talk about how to properly segment website traffic into useful groups in order to prove success in a meaningful and deliberate way.

I also provide some nuggets advanced segment towards the end – including Regexp code and settings for several key advanced segments in Google Analytics, such as:

  • Branded terms segment
  • Non-branded terms segment
  • Target/project keywords segment
  • Long-tail keywords segment
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  1. says

    The strength with online marketing is just that you can measure and present the results of a SEO campaign – wonderful.
    Thank you for the slides, always interesting to see other presentations.

  2. Mark Simons says

    I have been experimenting with reports that pull data directly from the Analytics API into Google Docs. At the moment I am a bit overwhelmed by the power it offers and haven't really focused the reports… a bit of a data buffet really. 
    I'm aiming to make them more actionble and less "Yawn" thought.

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