The search engine optimization and pay-per-click companies combine their core services to offer a more complete internet marketing package
Salt Lake City, UT (1/20/14) – SEO.com, an online marketing firm based in Draper, Utah, has acquired pay-per-click advertising specialists, PurePPC.com. The company made this move to expand its services and develop a more extensive offering by including PPC management and consulting. PurePPC.com will continue to provide its services to current and future clients as a wholly owned subsidiary of SEO.com.
SEO.com was founded in 2007 and has grown into an award-winning marketing firm working with clients around the globe. It has been recognized in nation-wide publications and was named to the Inc. 500, the Utah Business Fast 50 in both 2011 and 2012, and to Utah’s Top 25 Companies Under 5 Years Old in those same years.
“The online marketing world is constantly changing,” said Boyd Norwood, President of SEO.com. “In order to stay on top of the industry we also have to keep changing and improving our services. Bringing in the experts from PurePPC.com is an opportunity for us to provide even more for our clients.”
Where search engine marketing is focused on building organic rankings across the major search engines, pay-per-click advertising is about placing ads in the search results to gain some immediate exposure. Advertisers bid on keyword phrases, which allows their listing to appear high up in the results (depending on the size of the bid), and only have to pay if the advertisement is clicked.
PurePPC.com differentiated itself from other PPC companies by manually managing its clients’ accounts. Many marketing agencies rely on automated systems to manage their campaigns, but PurePPC.com uses real people to regularly analyze and adjust each campaign. This allows them to quickly implement the necessary changes or take advantage of new opportunities.
With the new addition to the company, Rachel Poulos was named Director of PPC and is heading up the team that manages the pay-per-click campaigns.
Clay Stokes, VP of Client Services at SEO.com, said: “Rachel is very knowledgeable in search engine marketing and online advertising and has a long and proven track record on the PPC team. She is a huge asset to her team and the company.”
Founded in 2007, SEO.com is a lead online marketing company that increases search visibility, leads, and sales for clients of various industries and sizes. Their award-winning services and results have landed them a spot on the prestigious Inc. 500 list. SEO.com’s primary specialties include enterprise SEO, small business SEO, social media, search engine marketing, content marketing, conversion optimization and web development. To find out more about what SEO.com can do, please call (800)351-9081 or visit: http://www.seo.com/.
PurePPC.com was founded in 2011 and provides full service, Pay-per-Click management and consulting. The team has managed millions of dollars in PPC spend over the years, and saved clients hundreds of thousands of dollars through more effective management.