The best Internet marketing strategies of 2009 revolved around establishing credibility and targeted exposure. The search engine optimization company says similar tactics will work in 2010.
SALT LAKE CITY -- In response to an eMarketer.com study stating that businesses will spend up to 75 percent more on Internet marketing this holiday season, SEO.com – a full-service Internet marketing company in Salt Lake City – announces the top 10 most effective Internet marketing strategies of 2009.
"Businesses want to make sure every penny goes to something that produces results," said Dave Bascom, chief executive of SEO.com. "For that reason, more and more money is being allocated to Internet marketing because it’s measurable and has proven to increase ROI."
There are a wide variety of Internet marketing methods, the most effective being the ones that establish credibility, trust and directly target a demographic.
"Credibility is the most important," said Ash Buckles, SEO.com’s director of search engine optimization. "When people are watching their money closely, they will only buy from companies and Web sites that they trust."
Credibility, Buckles said, depends on how well a site is architected, how many other sites and networks link back to your site, how much social media and buzz surrounds a domain, how often a site goes down, how unique a site’s content is and how fast a site loads.
The Top 10 Internet Marketing Strategies of 2009:
1. Organic Search Engine Optimization (SEO) – Web sites in the top of the search results are viewed as the leaders of their industry, and more than 80 percent of Web users click on the first listings. Good SEO services will consistently deliver a huge return on investment.
2. Facebook/Twitter/LinkedIn – Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business. In 2008, Pubcon search conference spent $75,000 to marketing their conference. In 2009, Pubcon saved that money and used strictly social media advertising with great success.
3. Keyword Research – Everything revolves around discovering what words and phrases your customers are searching for online.
4. Video Marketing – This is becoming more important both on-site and off-site. Videos help convert Web site visitors into sales. In the universal search results, people tend to click on links with videos more than those without – even if the video link is ranked lower.
5. Online Public Relations – This builds credibility online, in the mainstream media and for potential customers. Online public relations can help create a lot of buzz about your site through bloggers and industry sites, and can boost organic SEO.
6. Link Building – A key element in search engine optimization. Search engines like “popular sites.” From the search engine’s point of view, a credible and popular site will have a lot of links pointing to it.
7. Blogging – Blogs provide additional site content (which search engines love), graphics and other viral content to disseminate information and tie in with social media. Blogs can build your credibility by establishing your site as the hub for industry information.
8. Conversion Web Design – A good Web design will keep visitors on your site and sell them products or services. In the end, it all comes down to a site that makes money.
9. Paid Search Marketing – Pay-per-click (PPC) advertising is an extremely targeted strategy with measurable, immediate results. This enables a more efficient spending of marketing dollars.
10. Email Marketing – Nurture relationships and retain existing customers. It’s much easier to keep old customers than to get new ones. Send good offers and valuable information that’s customized to their needs.
"To have success on the Internet, you need a combination of all these strategies to drive traffic to your site, establish credibility of your brand and convert traffic into sales," Bascom said.
SEO.com is an SEO firm that makes its clients money by driving traffic to their websites through aggressive search engine optimization, paid search marketing, social media marketing and blogging. SEO.com then turns those visitors into sales through conversion-focused Web design and development and copywriting. Clients range from small startups to Fortune 100 companies. Follow SEO.com on Twitter for the latest SEO industry news.