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More than a year ago Google introduced the Panda algorithm update, which fundamentally changed the search engine optimization industry. On April 19, SEO.com will host a free webinar analyzing the impact of Google’s algorithm changes on search engine rankings for many websites.

“There’s been a lot of talk about the Panda update since it came out,” said David Malmborg, a search engine optimization expert at SEO.com. “However, the majority of that talk has been directed toward Web designers and SEO professionals. This webinar will address the Panda update from a marketing point of view.”

Search engine optimization is the process of improving a website’s visibility in search engines like Google and Bing.com.

“The webinar will explain how SEO applies to marketing and website content,” said Malmborg, who will present at Thursday’s webinar. “It will also explain what parts of Panda business owners and marketers need to pay attention to.”

Since its release in February 2011, the Panda algorithm update has been revised about 14 times by Google.

“Panda is an attempt by Google to rate the quality of website content,” said Claye Stokes, SEO director at SEO.com. “The websites that suffered the most from the Panda update were sites that copied content from other sites and didn’t have very unique or high-quality content of their own.”

Stokes said lower profile blog-like websites were most negatively affected by Panda, not business and ecommerce sites.

But according to Malmborg, “marketers and business owners need to care about SEO and the Panda update because it directly affects their online visibility.”

SEO experts estimate that more than 80 percent of websites affected by Google’s algorithm changes are still struggling to regain strong search engine rankings.

The SEO.com webinar will detail the significance of Google Panda and how it relates to online content and organic SEO. The presentation will also provide tips on how to recover from previous Google Panda impacts and how to prepare for future updates.

“Whether you’re trying to start your own business and are just starting the website creation process, or you’re a marketing director for a large company maintaining a website, this webinar will tell you what you need to know and keep your eyes out for,” Malmborg said.

The webinar is scheduled to begin at 1 p.m. Eastern time and will last for about 40 minutes. To register for the webinar, visit https://www.seo.com/webinars/impact-googles-panda-update-content/.