There are many interpretations for SEO on-site and off-site optimization best practices. Hopefully, most webmasters understand the importance of SEO, and have implemented the basic elements necessary for a website to obtain visibility on the internet.
While real success in search engine optimization usually requires the assistance of a professional SEO or SEO company, there are several techniques webmasters can perform themselves.
Some of these include:
• Ensuring website copy is sufficient and indexable throughout the site.
• Implementing title tags that make sense and target appropriate keywords.
• Using tags effectively.
• Making certain site structure is consistent, and is as simple as possible.
• Providing useful information, so other sites link back to yours naturally.
It can be quite humorous to view websites that are attempting SEO, but are blundering. The SEO Fail Blog is my blog featuring sites that are endeavoring to perform SEO, but simply fail. Here is one example taken from the SEO Fail Blog:
In this post, I highlight a site attempting to succeed with a tactic that is more of a black hat strategy--which will ultimately fail. This site, composed of mostly pictures and very little useful content, has placed the exact same alt tag on almost all of the images. In addition, the alt tag given is nothing more than a keyword spamming attempt. Here is the actual alt tag on these images:
Alt=“Web Design India, Website design company India, Web designer India web Designing company, Outsourcing to India, banner designs India, graphic Designers, Small business web site design Website Maintenance Service.”
A good alt tag should describe the image as accurately, yet as briefly as possible. Keywords can be inserted where it sounds natural and makes sense. It is wise to only place images on a page that relate to the keyword targeted for that page.
While helpful SEO information can be found all over the internet, it is always wise to consult a professional. This is especially true for sites competing for popular keywords. Many times, making mistakes like the example above will cause serious consequences in the long run.