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The Website Toolshed: Part I

Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites.

website toolshed graphic.png

Of course, with so many options out there, this is just a sample. Stay tuned for Part II in this series to discover even more.

Yoast SEO

The Yoast SEO Plugin for WordPress helps you to optimize your site for SEO. For most website builders, this one is no surprise and has become fairly standard. Not only does it give you readability analysis, it also allows you to enter in Snippet Previews, Focus Keywords, Meta Robots info, and Canonical URLs, if necessary. The basic version of this plugin is free, but you can upgrade for a few dollars to gain access to other helpful features.

yoast screenshot.pnghttps://yoast.com/wordpress/plugins/seo/

[ Get a free website report  to find out how your website is currently performing.]

WP Rocket

Want to speed up your site? Try WP Rocket. It does all these fancy things that will make your website pages load faster – which site visitors will really appreciate – such as page caching, cache preloading, static file compression, minification/concatenation, image optimization, database optimization, and a bunch of other things that make your site speedy.

wp rocket screenshot.jpg

https://wp-rocket.me/

TinyPNG

Another way to increase your page’s loading speed is to compress all images before you upload them into your media library. While there are a bunch of similar services, TinyPNG is one of my favorites because it is efficient and it’s free! TinyPNG uses lossy compression techniques to reduce the size of PNG files. When it’s finished compressing your images, it will show you the size percentage of the image reduction. It’s pretty cool.

tinypng screenshot.jpghttps://tinypng.com/

Color Hex Color Codes

Many businesses already have an existing style guide with branded colors, but sometimes you need to branch out and find other colors in the same color family to create an appealing design layout. Color-Hex gives information about colors and color models. You can enter the 6-digit color code in the search box and find its family.

colorhex screenshot.jpg

http://www.color-hex.com/

I also like to use the Eye Dropper extension in Google Chrome to figure out which colors are already being used on a site, but there are quite a few extensions to choose from.

eyedropper screenshot.pngUpdraftPlus

This is a WordPress specific backup. I like to use this plugin in case I get worried that I will lose changes I’ve made to a site I’m building or if I mess up and I need to revert to a previous edition. I also like to do a backup before updating plugins just in case things go awry. Even though my website hosting company backs up my sites automatically overnight, I like to use Updrafts if I’m making updates that I need the freedom to control without having to contact my hosting company for help reverting to the previous day’s version.

udraft plus.jpghttps://updraftplus.com/

It’s really important to keep your website toolshed fully stocked with everything you need to keep your site running at peak efficiency. Whether you’re fixing sudden and unexpected bugs or streamlining your pages to deliver a better experience, these tools are a great starting point.

Stay tuned for Part II of this series to discover a few more tools that can really have an impact on your website.

 

Be sure to check out the rest of the series:

Part 2

 

Your website is an intrinsic part of your overall online marketing strategy. Download your free eBook to see how it integrates with other online strategies:

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Topics: Web Development

Melissa McGibbon

Written by Melissa McGibbon

Melissa McGibbon is an award-winning journalist and a digital marketing expert. She is usually in search of adventure--or a cute puppy.

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