Take a moment and think about how much money your company spends on advertising. Do you have a good estimate, or even an exact number, in mind? Now think about how much of that money is going toward online ads. How many people do you think see that advertisement on
Achieving a Balanced Marketing Approach
Trends in the marketing industry, especially online marketing, are subject to steady and sometimes rapid change. Old strategies lose their effectiveness and in some cases harm the long-term success of a marketing campaign. This is why many marketers are striving to strike a balance with a
Kmart has created a little controversy this season. Some would argue that even bad press can be good press because it means people are talking about you, but I’ll leave your own opinions on that up to you. I think Kmart’s intentions haven’t necessarily been to create controversy, but they
Everyone knows that you need a successful marketing campaign to enable your business to succeed. When you are small business you don’t have an unlimited budget to spend on advertising. Every dollar needs to be spent wisely with as much value for money as possible. It is hard to know
This week it’s time to change our minds. First, we get to re-examine our current understand of link building with an interview with Matt Cutts who explains that some of our fears are completely unfounded. From there we consider the right-brained and left-brained marketers how to approach marketing from either
The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential.
When the physical world taps into the digital world, the “phygital mashups" that are created can really
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses
Time for a little rant.
I've been researching Google's initiative to crack-down on websites selling and buying paid links. I've let myself get a bit riled-up as I've re-discovered the following:
- Too many people still think Capitalism is somehow inherently evil
- Some usually bright people have an amazingly hard time distinguishing between
Comscore just announced that holiday spending topped $29, up 19 percent over 2006 numbers. The biggest single day of spending according to Comscore was Dec. 10 (Green Monday) - with $881 million in sales. Video games went berserk with 129% growth in sales over the previous year. Furniture grew