You’ve done your research, looked into a few different SEO companies, and found one you believed had the experience and expertise to push your website right to the top of the search engine rankings. There, you would immediately start reaping the rewards of higher traffic levels.
Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place.
Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.
SEO is an absolutely essential tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to.
What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act?
Have you ever asked someone for a bit of information, which they happily provide, but then remember something else that you probably ought to know? Of course, that will then lead them to think of something else that’s just as important, and then to something else after that.
This week, I
There are many different kind of link acquisition tactics that you can integrate into your overall SEO strategy at any given time. Some of them are easy and some of them are hard. In my experience, the hardest links to obtain always provide the most value in terms of
The data I get using Site Search in Google Analytics makes this one of my favorite reports to look at and digest on a regular basis. Why? Because this data shows you exactly what your visitors are looking for when they come to your website. Knowing what your visitors
Being able to track the success of any marketing campaign, whether online or offline, is crucial to the growth of your business. Tracking every marketing campaign, will help you to determine which marketing channels produce a return on investment and which which will destroy your marketing funds in a hurry.