Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.
SEO is an absolutely essential tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to.
What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act?
Have you ever asked someone for a bit of information, which they happily provide, but then remember something else that you probably ought to know? Of course, that will then lead them to think of something else that’s just as important, and then to something else after that.
This week, I
There are many different kind of link acquisition tactics that you can integrate into your overall SEO strategy at any given time. Some of them are easy and some of them are hard. In my experience, the hardest links to obtain always provide the most value in terms of
The data I get using Site Search in Google Analytics makes this one of my favorite reports to look at and digest on a regular basis. Why? Because this data shows you exactly what your visitors are looking for when they come to your website. Knowing what your visitors
Being able to track the success of any marketing campaign, whether online or offline, is crucial to the growth of your business. Tracking every marketing campaign, will help you to determine which marketing channels produce a return on investment and which which will destroy your marketing funds in a hurry.
Who isn't loving the new version of Google Analytics? It's clean, it's fast, and the navigation lets you dive deep in one click instead of 10 billion. If I had only one complaint (and I might have a couple more), it would be that we've lost the ability to easily see
We work with a lot of different clients here at SEO.com. Some are more prepared to engage in an SEO campaign while some are not prepared at all. It is definitely night and day when you compare the two clients side by side in terms of readiness and results at