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Feb 6, 2017 / by Josh Richardson

Why You Might Be Using Keyword Rankings in All the Wrong Ways

Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.

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Dec 15, 2016 / by Chevy Cloward

4 Important Google Analytics Metrics You Should Know and Understand

SEO is an absolutely essential tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to.

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Oct 21, 2016 / by Tyson Hymas

SEO Competitive Analysis: A Guide to Beating the Competition

 

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Oct 20, 2015 / by Zach Trujillo

Content Vs. Analytics

What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act?

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Jul 22, 2013 / by Andy Eliason

SEO.com Online Content Collective, July 22, 2013

Have you ever asked someone for a bit of information, which they happily provide, but then remember something else that you probably ought to know? Of course, that will then lead them to think of something else that’s just as important, and then to something else after that.

This week, I

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Nov 14, 2012 / by Greg Shuey

Six Characteristics Of Authoritative Links

There are many different kind of link acquisition tactics that you can integrate into your overall SEO strategy at any given time. Some of them are easy and some of them are hard. In my experience, the hardest links to obtain always provide the most value in terms of

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Oct 22, 2012 / by Greg Shuey

Site Search In Google Analytics: This Report Is MONEY!

The data I get using Site Search in Google Analytics makes this one of my favorite reports to look at and digest on a regular basis. Why? Because this data shows you exactly what your visitors are looking for when they come to your website. Knowing what your visitors

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Aug 28, 2012 / by Greg Shuey

Tracking Both Online & Offline Marketing Efforts Through Call Tracking And Web Analytics

Being able to track the success of any marketing campaign, whether online or offline, is crucial to the growth of your business. Tracking every marketing campaign, will help you to determine which marketing channels produce a return on investment and which which will destroy your marketing funds in a hurry.

This

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Jul 23, 2012 / by Claye Stokes

How To Pull Custom Google Analytics Reports Into Google Spreadsheets

Who isn't loving the new version of Google Analytics? It's clean, it's fast, and the navigation lets you dive deep in one click instead of 10 billion. If I had only one complaint (and I might have a couple more), it would be that we've lost the ability to easily see

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Jul 18, 2012 / by Greg Shuey

10 Things You Must Do To Prepare Your Business For SEO

We work with a lot of different clients here at SEO.com. Some are more prepared to engage in an SEO campaign while some are not prepared at all. It is definitely night and day when you compare the two clients side by side in terms of readiness and results at

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