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Aug 16, 2012 / by Julie Bazgan Martinez

Phygital Marketing: Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential.

When the physical world taps into the digital world, the “phygital mashups" that are created can really

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Jan 27, 2011 / by TJ Welsh

Why Google Favors Keyword Rich Domains

You would think search engines are like an "equal opportunity employer." That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following:

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Jan 18, 2011 / by Dan Bischoff

7 Rules of Social Media and Creating Trust Around Your Brand, via Peter Shankman

Peter Shankman -- the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) -- spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy

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Jan 13, 2011 / by Preston Van Dyke

How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable

Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone

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Jul 20, 2010 / by Nathan Blair

So Your Industry Is Boring - Don’t Let That Keep You Out of Social Media

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there

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May 18, 2010 / by Nathan Blair

Creating a Consistent Offline to Online Branding Experience

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to

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