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Aug 16, 2012 / by Julie Bazgan Martinez

Phygital Marketing: Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential.

When the physical world taps into the digital world, the “phygital mashups" that are created can really

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May 24, 2011 / by Stephanie Christensen

Back to Basics: Common Misconceptions About Online Marketing

You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be?

Well, there

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Mar 7, 2011 / by Scott Smoot

Why Big Brands Influence SEO and How Small Brands Can Benefit

I'm going to outline current beliefs on how brands affect SEO, and how to improve your brand in a way that will effect your rankings. Keep in mind this is a new and emerging aspect of SEO. Most of this is

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Jan 18, 2011 / by Dan Bischoff

7 Rules of Social Media and Creating Trust Around Your Brand, via Peter Shankman

Peter Shankman -- the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) -- spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy

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Jul 20, 2010 / by Nathan Blair

So Your Industry Is Boring - Don’t Let That Keep You Out of Social Media

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there

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May 18, 2010 / by Nathan Blair

Creating a Consistent Offline to Online Branding Experience

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to

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Nov 4, 2009 / by Nathan Blair

Brand Your Competitors Into Irrelevance

We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point

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