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Dec 30, 2013 / by Andy Eliason

SEO.com Online Content Collective – The Best 13 of 2013

It’s that time of the year again where every blogger, marketer, and interested bystander start making lists that either look back and review some of the great things that happened over the year or look forward and predict (with hit-or-miss accuracy) what we can expect in the next 12 months.

Who

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May 2, 2012 / by Preston Van Dyke

Online vs. Industry Competitors: How To Evaluate Them

One of the most common questions that come up at the beginning of an SEO campaign, when we outline to a client which keywords have been selected and which competitors have been assessed in approaching that selection is:

These aren't my competitors. This website doesn't even sell the exact same product/service as us.

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Feb 22, 2012 / by Trent Hymas

4 Competitive Reports Your SEO Will Die Without

In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a

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Apr 13, 2011 / by Carson Ward

Dirty Lies and Strategic Keyword Research

Since becoming addicted to online marketing, I have found a large amount of information that is either out of date, irrelevant, incorrect, or communicated in about the worst way imaginable. It seems to be especially easy to find bad advice about strategic keyword selection and optimization. This post will

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Feb 15, 2011 / by Kevin Phelps

33 Ways to Measure Your Online Competition

Brand new websites with huge ambitions often go after the big fish keyword when, in reality, they are sitting in a rusty, row boat with a wooden stick for a fishing pole.

Sure it’s possible to reach your goal with your elementary resources,

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Nov 11, 2010 / by Scott Cowley

Tools for Competitive Intelligence Session - PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.

Matt Siltala

Things to identify about the competition:

Hubs. Check PRWeb search, Digg, or article site search to see what's being said about your competition, what they're doing, and even

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Oct 7, 2010 / by Josh Summerhays

7 Pitfalls that Will Devastate Your Website Conversion Rate

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat?

If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target

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Sep 2, 2010 / by Dan Bischoff

If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.

In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up

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May 25, 2010 / by Greg Shuey

Strategic Link Building That Drives Huge Results

A strategic link building campaign is more than just picking one or two methods of building links and running with it. To build a well-rounded link portfolio and have the greatest chances of success, you need a combination

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May 24, 2010 / by Dan Patterson

8 Tools to Better Understand Your Target Audience

We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually

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