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Sep 3, 2015 / by Andy Eliason

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.

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Sep 3, 2015 / by Andy Eliason

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.

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Sep 3, 2015 / by Andy Eliason

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.

You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the

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Sep 3, 2015 / by Andy Eliason

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with

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May 18, 2011 / by David Malmborg

1,276 Reasons #Mozcation is Coming to SLC

Yo peeps, tweeps and fbeeps!

SEOmoz is looking for a reason to come to Salt Lake. They're calling it a #Mozcation. They are looking for the best place to go, but the obvious choice is SLC. I know it. I know you know it. Now we need to let

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Nov 11, 2010 / by Scott Cowley

Tools for Competitive Intelligence Session - PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.

Matt Siltala

Things to identify about the competition:

Hubs. Check PRWeb search, Digg, or article site search to see what's being said about your competition, what they're doing, and even

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Nov 11, 2010 / by Scott Cowley

The Future of Search - Tim Mayer Keynote at PubCon 2010

Tim Mayer is the former head of search product and business at Yahoo.

The Future of Search

  • Traditional Search - You enter a query and get back a result.
  • Predictive Search - Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other
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May 17, 2010 / by Scott Cowley

WTC Recap: Mitch Joel, Chris Brogan, and Julien Smith on SEO and its Future

SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, href="http://www.chrisbrogan.com">Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today.

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May 12, 2010 / by Josh Summerhays

Statistically Insignificant Slice of Wisdom From Conversion Conference

My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried - to the tune of 160+ tweets), I’m still distilling new insights from my scattered

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May 10, 2010 / by Dan Bischoff

SEO.com Sponsors WTC Social Media Summit with Chris Brogan, Julien Smith and Mitch Joel

When we heard about the Women Tech Council’s event, which hosts three New York Times Bestselling authors and renowned marketers, we jumped at the chance to be part of it. Chris Brogan, Julien Smith and Mitch Joel -- some of the most respected leaders in social media marketing

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