SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand.
Email. It’s the first thing you check when you sit down at your computer at the office and it’s the first thing you look at when you get home.
The new iPhone 8 is rumored to have a substantial price increase on one of its models when it’s released later this fall. Historically, the iPhone pricing starts at around $650. That may still seem like a lot of money to some, but the new flagship phone by Apple is expected to run around $1,200!
There are a lot of reasons companies hesitate to incorporate video content into their marketing campaigns. You might think that it’s too expensive. Perhaps you don’t think you have anyone in the company that has the personality to be on video. Maybe you’re worried about how complicated it might get trying to juggle all the moving parts of creating engaging content.
Maybe you’re that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise.
There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.
Influencer marketing has a huge potential to deliver lasting results for many companies, but only if it’s approached carefully and deliberately. The May 2017 SLC|SEM gathering brought in a couple specialists in this area to discuss this topic and talk about how one might identify influencers and why it should be part of your marketing strategy.
If you’ve spent any time online, chances are you’ve seen those obnoxious hyperlinked titles that go along the lines of “you won’t believe what so-and-so looks like now” or “buy your amazing X for only $X here” or “15 things the government doesn’t want mortgage owners to know.”
I have been writing web content for the better part of… well, forever.