Influencer marketing has a huge potential to deliver lasting results for many companies, but only if it’s approached carefully and deliberately. The May 2017 SLC|SEM gathering brought in a couple specialists in this area to discuss this topic and talk about how one might identify influencers and why it should be part of your marketing strategy.
If you’ve spent any time online, chances are you’ve seen those obnoxious hyperlinked titles that go along the lines of “you won’t believe what so-and-so looks like now” or “buy your amazing X for only $X here” or “15 things the government doesn’t want mortgage owners to know.”
I have been writing web content for the better part of… well, forever.
You may have heard the phrase “content is king.” It is often a phrase that gets thrown around, but not everyone utilizes the principle correctly.
You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday.
Originally, this post was going to be titled “A Brief Guide to Better Writing,” and it would have been a simple list of things everyone can (or should) do to improve the overall quality of their written content.
From a startup’s perspective, the mountain of established brands clogging up the search engine rankings may seem more than a little insurmountable. After all, those companies have been chasing SEO trends for years, working to dominate the first page of the SERPs and block out any competition.
The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.
Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content.
You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.