Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content.
You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.
Black Friday has been the largest retail shopping day of the year in the United States since 2005. The term itself goes all the way back to the early 60s, though, when it was used in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.”
As we move into the final session of the SLC|SEM Digital Marketing Conference 2016, the level of speakers and information certainly did not disappoint. We started with a discussion on a lot of the technicalities of SEO and wrapped up with some talk about real creativity.
Let’s face it, the internet is a massive part of our culture. Because of this, we see our fair share of grammatical errors across the web. Are you the one confusing “than” and “then?” The truth is, Grammar can be tricky--mistakes happen, but how much does grammar actually matter to readers and search engines?
What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act?
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.
We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.
The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.
You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the