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Oct 26, 2015 / by Erik Zeiner

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the

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Sep 3, 2015 / by Andy Eliason

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.

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Sep 3, 2015 / by Andy Eliason

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.

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Feb 5, 2015 / by Melissa McGibbon

5 Ways to Destroy Business Credibility in Less Than One Minute

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media

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Jun 25, 2014 / by SEO.com

Using Content Marketing for Customer Retention

Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining

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Apr 10, 2014 / by Joe Amadon

Online Content Collective, April 10, 2014 - Conversion

“Your brain is another good resource.”
-Ian Lurie

Empathy. It is probably the most useful, yet under-utilized way to gain insights that drive business decisions. Case studies, analytics, tried and true methods are all great, but the ability to think from someone else’s perspective can go a long way towards helping you

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Mar 5, 2014 / by Shemmah Al-Darweesh

Online Content Collective – March 6, 2014 -Conversion Optimization

All the marketing efforts spent on increasing your rankings, building your brand, and connecting with customers is worthless if you neglect the final steps in the sales process. While getting qualified traffic to your website is important, it is only one component of success and you will be losing out

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Aug 19, 2013 / by Shemmah Al-Darweesh

SEO.com Online Content Collective, August 19, 2013

This week’s Online Content Collective features articles that are all related to the process of content marketing, with an emphasis on keywords, research and relationships. We’ll start by exploring Raven’s new keyword rankings tool in addition to a few elements of its redesigned internet-marketing platform. Next we will be sifting

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Jul 3, 2013 / by Shay Wright

Increase Conversions Through Highly Optimized Landing Pages – Part 2

A couple of weeks ago, I wrote Part 1 of my post on increasing conversions through highly optimized landing pages. I am now providing the concluding part of this post. Outlined below are the remaining key elements to a very successful and highly optimized landing page.

Supporting Images & Videos

A

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Jun 24, 2013 / by Andy Eliason

SEO.com Content Collective, June 24, 2013

In our continuing efforts to bring you the best from around the Web, this week sees a post that delves a little further into authorship, one that scratches a technical itch for those who are ready to take their business international, and some hard, numbers-based testing on an otherwise creative

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