The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.
One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.
The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.
We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.
Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media
Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining
“Your brain is another good resource.”
Empathy. It is probably the most useful, yet under-utilized way to gain insights that drive business decisions. Case studies, analytics, tried and true methods are all great, but the ability to think from someone else’s perspective can go a long way towards helping you
All the marketing efforts spent on increasing your rankings, building your brand, and connecting with customers is worthless if you neglect the final steps in the sales process. While getting qualified traffic to your website is important, it is only one component of success and you will be losing out
This week’s Online Content Collective features articles that are all related to the process of content marketing, with an emphasis on keywords, research and relationships. We’ll start by exploring Raven’s new keyword rankings tool in addition to a few elements of its redesigned internet-marketing platform. Next we will be sifting
A couple of weeks ago, I wrote Part 1 of my post on increasing conversions through highly optimized landing pages. I am now providing the concluding part of this post. Outlined below are the remaining key elements to a very successful and highly optimized landing page.
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